Martech

APRIL 18, 2023

Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021, according to a Pew survey. Further, the cord-cutting trend continues apace.

Cable 97

Cable Broadcasting Television marketing Guidelines 97

Martech

APRIL 1, 2022

Last April a trade group representing the major television networks said Nielsen undercounted TV viewers during the pandemic because technicians were not able to get into panelists’ homes to fix devices. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. .” The problem … part 1.

Purchase 106

Purchase Work Management Product Television marketing 106

Digilant

NOVEMBER 8, 2023

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Biznology

MAY 20, 2019

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. Today it’s become a tired catch phrase on the cable news shows. IBM Watson appeared on Jeopardy in 2011, winning the first place prize of $1 million.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Convince & Convert

OCTOBER 12, 2013

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. (note: 85% of American adults are online). Even among Americans 65 years old and better, 43% of them use social. So, is it possible that YOUR customers aren’t using social? Conceivably, yes.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Hubspot

OCTOBER 17, 2018

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. Borders shuttered in 2011 and Barnes & Noble -- Where Amazon’s Jeff Bezos used to have company meetings -- has consistently seen falling shares, revenue, layoffs, and store closures.

First-Mover Advantage 73

First-Mover Advantage Work Management Marketing Management Amazon 73

Hubspot

FEBRUARY 3, 2012

In the fourth quarter of 2011, Amazon said it sold millions of Kindle electronic reading devices, but the business still came in a billion dollars in revenue below Wall Street expectations. As reported by the New York Times , Amazon published 122 books in the fall of 2011. The second wave was cable networks.

Cable 28

Cable Media Planning Amazon 28