Tony Zambito

JANUARY 18, 2011

As many of you know from reading my articles before, I am a big advocate of buyer personas and exactly for the purpose Adam has stated.    Too often B2B demand generation plans are not built around the modern B2B buyer and his/her information consumption needs."   No, really, how can you really do this?!?!?

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

Everything Technology Marketing

APRIL 4, 2011

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior. .    Reflecting on this report, a few things come to mind: Buyer’s appetite for information continues to grow. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    B2B businesses need to view the entire buyer experience and reinvent it.    Trend 3: Buyers want expertise. Trend 7: 2011 will be The Year of the Buyer.

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

MAY 18, 2011

Social Goals :  buyer behavior, as well as the foundational principle behind buyer persona development, is goal oriented.    New decision-making and buying cycle processes are now being based to a high degree on social interactions between multiple parties. Related articles.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Many organizations understand the value of developing buyer personas to gain this insight.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The Effective Marketer

AUGUST 30, 2010

The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100