Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Adobe Experience Cloud Blog

JUNE 2, 2011

by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. Its results yielded insights on the value of data-driven marketing – some expected, some less so.

Work Management 48

Work Management Marketing Management Marketing Automation Services Paid Search Agency 48

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Stay aware.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Why not ask B2B marketing experts I trust to answer my question via tweet? Unite sales & marketing into one revenue generation machine. Then I had another idea. No more silos. No more leaks.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

SnapApp

MARCH 16, 2017

To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) that marketers use to efficiently and effectively execute marketing activities, across a numbers of channels. Let’s take a closer look. . .

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Wikipedia and a handful of open-source software developers were the pioneers. Unfortunately, this happens, even to the most prolific business bloggers. Crowd-sourcing moves into the mainstream.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40