Industrial Marketing Today

MAY 15, 2012

Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why. The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Adobe Experience Cloud Blog

AUGUST 13, 2012

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Theme: We created a really strong theme to generate a buzz. by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. To Interact with Customers and Prospects.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets. Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. product photos, diagrams, infographics, trade show pics etc.), Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100