B2B Blogging Trends for 2011


You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. Post on Google Buzz.

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2011 Social Media Marketing Trends


A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Post on Google Buzz. Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time.

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Live Blogging the Eloqua Experience 2011 Keynote

Modern Marketing

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. A lot of people have been buzzing about the event all week. Brian Kardon at Eloqua Experience 2011. Does of track sessions, graduations, best practices. But don’t forget the keynotes.

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Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

This is a buzz term you’re likely to hear a lot. Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

What is the buzz about Google+?


Image via CrunchBase. Two Biznology blogger is the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties and how you might use it personally and (someday) for your business.

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B2B Book Buzz: Content Rules

MLT Creative

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2011 B2B Marketing Trends


MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Post on Google Buzz.

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What is the buzz about Google+?


Image via CrunchBase Two Biznology blogger is the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties [.]. e-Commerce chris abraham Facebook Google twitter Voice of Russia

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.

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Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

Dreamforce 2011 was an amazing event. Then we spun up a Twitter profile for the @metallica_axe and started building the buzz. Dreamforce 2011 was a great event.

Best SnapApps of 2011


2011 was a big year for SnapApp! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. We were thrilled to see clients creating so many amazing quizzes and sweepstakes.

What’s the Buzz with Google+?


The search engine giant proceeded cautiously, offering invitations to only a select population to make sure the rollout was slow enough to … Continue reading → The post What’s the Buzz with Google+? As most of you know, this past Tuesday marked the launch of Google’s latest social networking service: Google+.

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Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature


And the Facebook announcements just keep on coming. Today, we learn about Facebook's new metrics within the Insights tool, a new premium ad unit, and the Facebook Insights API. Let's dive right into what these new features are and what they mean for marketers. New Metrics in Facebook Insights.

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How to Use Twitter Hashtags to Generate Event Marketing Buzz


The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Create It Early: It’s important to generate buzz around your topic by introducing your hashtag well before the launch of your event.

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How to Jack the News to Generate Marketing Buzz


Historically, we have encouraged marketers to keep track of newly released industry reports, upcoming events, and opportunities to tie their brand to a story that is currently generating a lot of buzz in the news.

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The End of Traditional Marketing

Buzz Marketing for Technology

Advertising Buzz Marketing Data Mining Innovation Interactive Marketing Media Social Media Social Networking Earned Media Owned Media Paid Media POEM Social InsightsPaid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years.

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What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

Advertising Buzz Marketing Innovation Marketing Strategy Data Markeing Moneyball no budget Social Media value marketing“Adapt or Die” – Billy Beane.

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30 Brilliant Social Media Marketing Tips From 2011


With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. An influencer might get you quick buzz, but your brand advocates offer longevity.

Is Lady Gaga and your Brand a good match?

Buzz Marketing for Technology

Advertising Buzz Marketing Innovation Interactive Marketing Social Media Social Networking Celebrity Endorsements James Bond Lady Gaga Product Placement Social Intelligence

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Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

Buzz Marketing Content Marketing Crowdsourcing Data Mining Innovation Social Media Crowdsourced Radio Jateen Parekh Jelli Pandora Radio WPSTI had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Related posts: 5 ways to use social media for solution marketing It’s easy to get caught up in the buzz, 10 Best Posts of 2010 Far and away one of the best blog posts. Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Five Ways B2B Marketers Can Get the Most from Facebook


FedEx shows its employees volunteering around the world for FedEx Cares Week 2011. “We're hanging with Marchesa this week in NYC for one of the most buzzed about events around—Fashion Week!” T oday we're pleased to have Paul Gillin as our guest blogger.

The Reviews Are In!: A Social Media ProBook Roundup

Modern Marketing

by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. That’s where this eBook really shines: Eloqua also solicited insightful content on social media with something useful for all digital professionals.” – Adam Singer on The Future Buzz.

B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers


Hoovers’ blog is B2B Buzz , a community of business information experts. B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media b2b buzz B2B social media community data dreamforce 2010 Hoovers james rogers online marketingby Katie Byrnes Marketo had the chance to interview Hoovers’ VP of Marketing, James Rogers, live at Dreamforce 2010.

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Connect Your Blog to Facebook Automatically

Writing on the Web

Post on Google Buzz. Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming.

6 Reasons Social Media Sucks, But You Need to Use It Anyway


Google settled a lawsuit last fall relating to its Google Buzz service. Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism.

The Only Sales Application Recognized in the 2011 Gartner Magic Quadrant

Sales Intelligence View

The report also highlights InsideView’s ability to uncover new sales opportunities and relationships, as well as to provide real-time intelligence and social information on leads and prospects through its unique Buzz Tab.

The 10 Traits of Successful Social Marketers

Marketing Insider Group

They are Change-agents: They started testing social tools before all the buzz and quickly realized the change they would cause for marketers and companies alike. What makes one company’s social media strategy successful while others #fail?

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

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B2B Marketing Events Around The World - October 2011

MLT Creative

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives.

Best Google AdWords Tips and Tactics of 2010


ET on Friday, January 28, 2011. Post on Google Buzz. According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&#

Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

It didn’t matter if previous social media ventures (Google Buzz and Wave) resulted in failure. . We’re constantly testing new things and seeing if they work (like Twitter back in 2007) or don’t (like Google Buzz back in 2010).

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Best LinkedIn Guides, Tips and Tactics of 2010


Post on Google Buzz. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.

A 3 Step Process to Make Social Media Produce Sales


Because someone who sells social media buzz monitoring software says so? And without using words like traffic, engagement or buzz.

8 (of the) Best Web Analytics Guides of 2010


Post on Google Buzz. One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


In this must-read strategy guide for 2011, the brilliant Rob Rose argues that “We follow ‘best practices’ because they’re safe. Post on Google Buzz.

Best Content Marketing Guides, Tips and Tactics of 2010


2011 Trends: Content Marketing Is Critical by eMarketer. Post on Google Buzz. How many times have you heard the expression “content is king?&#