What is Newsjacking and how to generate content through the buzz

RockContent

David began to have greater contact with the area, analyze the relationships between brands and consumers in the digital world, and, in 2011, created the concept of Newsjacking. The post What is Newsjacking and how to generate content through the buzz appeared first on Blog.

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Live Blogging the Eloqua Experience 2011 Keynote

Modern Marketing

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. A lot of people have been buzzing about the event all week. Brian Kardon at Eloqua Experience 2011. ” Live Blogging the Eloqua Experience 2011 Keynote is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Does of track sessions, graduations, best practices. But don’t forget the keynotes. We’re live blogging here so follow along.

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Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

This is a buzz term you’re likely to hear a lot. Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency #DF11 cloud computing Dreamforce Dreamforce 2011 Eloqua Event Marketing Marc Benioff

What is the buzz about Google+?

Biznology

Image via CrunchBase. Two Biznology blogger is the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties and how you might use it personally and (someday) for your business.

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B2B Blogging Trends for 2011

Webbiquity SMM

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. Post on Google Buzz.

What is the buzz about Google+?

Biznology

Image via CrunchBase Two Biznology blogger is the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties [.]. e-Commerce chris abraham Facebook Google twitter Voice of Russia

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.

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B2B Book Buzz: Content Rules

MLT Creative

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business Content Rules is an impressive, fun-to-read, relentlessly upbeat manual about how to develop a content marketing strategy and construct interesting information for your intended readers utilizing a range of digital media. I pre-ordered this book in fall 2010 and have since applied some of its advice with raving success. Ann Handley and C.C.

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The Reviews Are In!: A Social Media ProBook Roundup

Modern Marketing

by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. That’s where this eBook really shines: Eloqua also solicited insightful content on social media with something useful for all digital professionals.” – Adam Singer on The Future Buzz.

What’s the Buzz with Google+?

Fathom

The search engine giant proceeded cautiously, offering invitations to only a select population to make sure the rollout was slow enough to … Continue reading → The post What’s the Buzz with Google+? As most of you know, this past Tuesday marked the launch of Google’s latest social networking service: Google+.

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Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

Dreamforce 2011 was an amazing event. Then we spun up a Twitter profile for the @metallica_axe and started building the buzz. Dreamforce 2011 was a great event. With over 40,000 registered attendees, this marked a new milestone for Salesforce’s annual conference in San Francisco.

The End of Traditional Marketing

Buzz Marketing for Technology

Advertising Buzz Marketing Data Mining Innovation Interactive Marketing Media Social Media Social Networking Earned Media Owned Media Paid Media POEM Social InsightsPaid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years.

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Best SnapApps of 2011

SnapApp

2011 was a big year for SnapApp! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. We were thrilled to see clients creating so many amazing quizzes and sweepstakes. We couldn't help but look back and share our favorites from the year with you. Best SnapApp Sweepstakes: Magic Beans. The Magic Beans 31 Days of Giveaways generated over 100,000 leads in one month!

Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature

Hubspot

And the Facebook announcements just keep on coming. Today, we learn about Facebook's new metrics within the Insights tool, a new premium ad unit, and the Facebook Insights API. Let's dive right into what these new features are and what they mean for marketers. New Metrics in Facebook Insights. In addition to existing metrics provided by Facebook Insights , Facebook is now also providing three new metrics: 'People Talking About This,' 'Number of Friends of Fans,' and 'Weekly Total Reach.'.

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How to Use Twitter Hashtags to Generate Event Marketing Buzz

Hubspot

The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Create It Early: It’s important to generate buzz around your topic by introducing your hashtag well before the launch of your event. How else can you use Twitter hashtags to generate buzz around and interest in online or offline events? Two weeks ago, HubSpot hosted the world’s biggest webinar , which attracted over 30,000 registrants and close to 11,000 attendees.

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Connect Your Blog to Facebook Automatically

Writing on the Web

Post on Google Buzz. Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming.

How to Jack the News to Generate Marketing Buzz

Hubspot

Historically, we have encouraged marketers to keep track of newly released industry reports, upcoming events, and opportunities to tie their brand to a story that is currently generating a lot of buzz in the news. Sir Richard Branson was hosting actress Kate Winslet and 20 other guests at his private Necker Island retreat in the British Virgin Islands on August 22, 2011, when lightning struck the wooden building and set it ablaze.

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B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers

Marketo

Hoovers’ blog is B2B Buzz , a community of business information experts. B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media b2b buzz B2B social media community data dreamforce 2010 Hoovers james rogers online marketingby Katie Byrnes Marketo had the chance to interview Hoovers’ VP of Marketing, James Rogers, live at Dreamforce 2010.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

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What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

Advertising Buzz Marketing Innovation Marketing Strategy Data Markeing Moneyball no budget Social Media value marketing“Adapt or Die” – Billy Beane. Moneyball , a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team.

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What Were the Biggest B2B Marketing Disruptions of 2011?

Modern Marketing

So we asked 6 experts to sound off on what they thought the biggest B2B marketing disruptions of 2011. Google+ was a major disruption in 2011, but not only because of the platform itself. The biggest B2B marketing disruption of 2011? I would say that “uncertainty” has been the biggest disruptor for B2B marketers in 2011. The biggest B2B marketing disruption of 2011? The biggest B2B marketing disruption of 2011?

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Is Lady Gaga and your Brand a good match?

Buzz Marketing for Technology

Advertising Buzz Marketing Innovation Interactive Marketing Social Media Social Networking Celebrity Endorsements James Bond Lady Gaga Product Placement Social IntelligenceRecently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand.

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30 Brilliant Social Media Marketing Tips From 2011

Hubspot

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. An influencer might get you quick buzz, but your brand advocates offer longevity. What social media marketing tips helped you out in 2011? These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.

Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

Buzz Marketing Content Marketing Crowdsourcing Data Mining Innovation Social Media Crowdsourced Radio Jateen Parekh Jelli Pandora Radio WPSTI had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back. Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced.

Best Google AdWords Tips and Tactics of 2010

Webbiquity

ET on Friday, January 28, 2011. Post on Google Buzz. According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&#

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Post on Google Buzz. One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Related posts: 5 ways to use social media for solution marketing It’s easy to get caught up in the buzz, 10 Best Posts of 2010 Far and away one of the best blog posts. Blogging Buzz Marketing Content Marketing Conversational Marketing Facebook Marketing Social Media Social Networking Strategy CEO CFO Customer Support Jive LinkedIn Groups TwitterSocial media definitely pays off, but you’ve got to focus on the approach not the tools.

B2B Marketing Events Around The World - October 2011

MLT Creative

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives.

RightNow, Oracle and The Customer

Modern Marketing

Most of the buzz has focused either deal size (more than 9x revenue) or competitive implications (particularly what the acquisition means for Salesforce.com’s Service Cloud). In a recent MyCustomer article , Gianforte reveals that in the first few months of 2011 he held more than 90 one-on-one client meetings. by Joe Payne | Tweet this Oracle announced yesterday that it will acquire RightNow Technologies, a SaaS company that provides customer service solutions.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

In this must-read strategy guide for 2011, the brilliant Rob Rose argues that “We follow ‘best practices’ because they’re safe. Post on Google Buzz.

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

2011 Trends: Content Marketing Is Critical by eMarketer. Post on Google Buzz. How many times have you heard the expression “content is king?&#

Best Website Design Guides and Tips of 2010

Webbiquity

Post on Google Buzz. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors.

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5 Social Media Savvy Nonprofits

Modern Marketing

In the buzzing art scene of New York City, it’s tough for art houses outside of Manhattan to get as much attention. by Jesse Noyes | Tweet this. This article is the third in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector.

The State Of The Union In B2B Marketing

Marketing Insider Group

political environment and B2B Marketing in 2011. According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report , the number one issue for B2B Marketers for 2 years running is generating quality leads. I wish I could say “the state of our union is strong.&#

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars. 4 Social Media Predictions for 2011 by oneforty blog.

Don’t Forget Tech Can Make You Happy – Or Why I Love Spotify

Modern Marketing

Great selection: The buzz on Spotify before they launched was that they have everything. by Joe Chernov | Tweet this It’s understandable that most of the content on this B2B marketing blog centers on business technology. But every once in a while, a personal tech innovation comes along that captures our attention. Music-sharing service Spotify is one such innovation. What makes Spotify remarkable?

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Content Rules: Secrets of Writing Compelling Content

Writing on the Web

2011). Post on Google Buzz. Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing.