B2B Blogging Trends for 2011


You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. Post on Google Buzz.

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2011 Social Media Marketing Trends


A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Post on Google Buzz. Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time.

Live Blogging the Eloqua Experience 2011 Keynote

Modern Marketing

by Jesse Noyes | Tweet this Eloqua Experience 2011 is a big event. A lot of people have been buzzing about the event all week. Brian Kardon at Eloqua Experience 2011. Does of track sessions, graduations, best practices. But don’t forget the keynotes.

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What is the buzz about Google+?


Image via CrunchBase. Two Biznology blogger is the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties and how you might use it personally and (someday) for your business.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way.

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B2B Book Buzz: Content Rules

MLT Creative

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2011 B2B Marketing Trends


MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Post on Google Buzz.

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31+ of the Coolest Social Media, Search and Web Tools of 2010


A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars. 4 Social Media Predictions for 2011 by oneforty blog.

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What is the buzz about Google+?


Image via CrunchBase Two Biznology blogger is the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties [.]. e-Commerce chris abraham Facebook Google twitter Voice of Russia

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The End of Traditional Marketing

Buzz Marketing for Technology

Advertising Buzz Marketing Data Mining Innovation Interactive Marketing Media Social Media Social Networking Earned Media Owned Media Paid Media POEM Social InsightsPaid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years.

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Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

Dreamforce 2011 was an amazing event. Then we spun up a Twitter profile for the @metallica_axe and started building the buzz. Dreamforce 2011 was a great event.

What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

Advertising Buzz Marketing Innovation Marketing Strategy Data Markeing Moneyball no budget Social Media value marketing“Adapt or Die” – Billy Beane.

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Is Lady Gaga and your Brand a good match?

Buzz Marketing for Technology

Advertising Buzz Marketing Innovation Interactive Marketing Social Media Social Networking Celebrity Endorsements James Bond Lady Gaga Product Placement Social Intelligence

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Best SnapApps of 2011


2011 was a big year for SnapApp! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. We were thrilled to see clients creating so many amazing quizzes and sweepstakes.

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Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

Buzz Marketing Content Marketing Crowdsourcing Data Mining Innovation Social Media Crowdsourced Radio Jateen Parekh Jelli Pandora Radio WPSTI had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back.

What’s the Buzz with Google+?


The search engine giant proceeded cautiously, offering invitations to only a select population to make sure the rollout was slow enough to … Continue reading → The post What’s the Buzz with Google+? As most of you know, this past Tuesday marked the launch of Google’s latest social networking service: Google+.

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Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Related posts: 5 ways to use social media for solution marketing It’s easy to get caught up in the buzz, 10 Best Posts of 2010 Far and away one of the best blog posts. Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

Advertising Data Mining Interactive Marketing Media Online Advertising Social Media Social Networking Analysis Buzz Marketing Social LiftYou have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. If it ripples 900 times in 28 days, that can be really valuable information.

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Five Ways B2B Marketers Can Get the Most from Facebook


FedEx shows its employees volunteering around the world for FedEx Cares Week 2011. “We're hanging with Marchesa this week in NYC for one of the most buzzed about events around—Fashion Week!” T oday we're pleased to have Paul Gillin as our guest blogger.

B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers

Modern B2B Marketing

Hoovers’ blog is B2B Buzz , a community of business information experts. B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media b2b buzz B2B social media community data dreamforce 2010 Hoovers james rogers online marketingby Katie Byrnes Marketo had the chance to interview Hoovers’ VP of Marketing, James Rogers, live at Dreamforce 2010.

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The Only Sales Application Recognized in the 2011 Gartner Magic Quadrant

Sales Intelligence View

The report also highlights InsideView’s ability to uncover new sales opportunities and relationships, as well as to provide real-time intelligence and social information on leads and prospects through its unique Buzz Tab.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They have 150 people in Toronto, New York, and London and have plans to double that in 2011. They can track “buzz” on a quarter of quarter basis and really dig into why it might be changing or evolving.

Connect Your Blog to Facebook Automatically

Writing on the Web

Post on Google Buzz. Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming.

How to Use Twitter Hashtags to Generate Event Marketing Buzz


The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Create It Early: It’s important to generate buzz around your topic by introducing your hashtag well before the launch of your event.

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Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature


And the Facebook announcements just keep on coming. Today, we learn about Facebook's new metrics within the Insights tool, a new premium ad unit, and the Facebook Insights API. Let's dive right into what these new features are and what they mean for marketers. New Metrics in Facebook Insights.

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The Reviews Are In!: A Social Media ProBook Roundup

Modern Marketing

by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. That’s where this eBook really shines: Eloqua also solicited insightful content on social media with something useful for all digital professionals.” – Adam Singer on The Future Buzz.

How to Jack the News to Generate Marketing Buzz


Historically, we have encouraged marketers to keep track of newly released industry reports, upcoming events, and opportunities to tie their brand to a story that is currently generating a lot of buzz in the news.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway


Google settled a lawsuit last fall relating to its Google Buzz service. Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism.

Best Social Media Stats, Facts and Marketing Research of 2010


It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing. Post on Google Buzz.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010


Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Post on Google Buzz. It’s hard to overstate the impact of Facebook.

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service.

B2B Marketing Events Around The World - October 2011

MLT Creative

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). by Green Buzz Agency.

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

Instead, deeper analysis of social data is needed to gain insights into which promotional elements are working and which topics are creating buzz among viewers, including featured characters, plotlines and featured actors.

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. CIO Priorities for 2011 Indicate Continued Frugaln.

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30 Brilliant Social Media Marketing Tips From 2011


With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. An influencer might get you quick buzz, but your brand advocates offer longevity.