2010, Marketing Leads, Marketing Mix and Telemarketing

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing

Telemarketing Work Management Marketing Management Paid Search Agency

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Hold tweetups or tweetchats.

Marketing Mix

Marketing Mix Social Media Social Marketing Media

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. Give them leads they can close and then we can all share in the success of hitting the numbers. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Work Management

Work Management Marketing Management Sales Qualified Leads Lead Scoring

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? I will come back and update this post with the recording when it becomes available. All rights reserved.

Lead Generation

Lead Generation Budget Programs Work Management Lead Scoring

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This is another one of those “scratching my head” contradictions. How has your role changed?

B2B Marketing

B2B Marketing Planning Paid Search Agency B2B

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? This is another one of those “scratching my head” contradictions. How has your role changed?

B2B Marketing

B2B Marketing Planning Paid Search Agency B2B

B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Inside Sales And Telemarketing Help Boost B2B Brands: Really?

Marketing Mix

Marketing Mix Tactics Work Management Marketing Management

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management

Sales Management Telemarketing Work Management Campaigns

5 Sales Closing Techniques

Marketing Insider Group

OCTOBER 7, 2010

He is currently focusing on managing all marketing campaigns, Tele Vendors, and a direct sales force in North America to drive sales pipeline and demand generation through strategic marketing with proven results and a clear ROI. Trinity Oct 10 2010 A very good advice. Michael Brenner Oct 11 2010 Thank you Trinity!

Top of Funnel

Top of Funnel Telemarketing Work Management Marketing Management

7 Tips For Successful Lead Follow-up

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

Work Management

Work Management Marketing Management Lead Scoring Lead Ranking

The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. I bet most marketers fail this simple test by getting 0 or 1 of those answers right. Share your thoughts, post a comment.

Paid Search Agency

Paid Search Agency Planning Lead Qualification Lead Ranking

What Is Marketing Acceleration?

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? All rights reserved.

Top of Funnel

Top of Funnel Paid Search Agency Planning Budget Programs

Enjoy A Demand Funnel Cocktail

Marketing Insider Group

OCTOBER 19, 2010

But whichever funnel “speaks&# to you, I hope we gave you something to think about and also some direction on how to analyze your own marketing efforts. Related Posts: The Future of B2B Marketing: It’s Social What Is Marketing Acceleration? This is great stuff. work now don’t. Click here to cancel reply.

Top of Funnel

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

MAY 12, 2010

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Related Posts: How To Focus On Your Marketing Plan Need to Drive Leads? You make a great point.

Lead Generation

Lead Generation Sales Management Lead Ranking ROI

B2B Marketing Predictions For 2011

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011? So your comments are spot on.

Paid Content

Paid Content B2B Marketing Paid Search Agency B2B

How to Nurture The Great Unknown Leads

Marketing Insider Group

JULY 27, 2010

by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?!

Sales Management

Sales Management Paid Search Agency Lead Scoring Lead Ranking

How To Align Marketing With Sales

Marketing Insider Group

SEPTEMBER 30, 2010

Main tips include going on sales calls and to provide them the “best possible leads (as defined by them)”. One of my most popular posts ever includes the big challenge all marketers face: Marketing Leads: Quality Vs. Quantity. Michael Brenner Sep 30 2010 Thanks Mario, It’s a great point. What is a salespage?

Sales Management

Sales Management Top of Funnel Planning Paid Search Agency

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

AUGUST 18, 2012

But 65% of B2B marketers have not established lead nurturing campaigns. SEO-driven leads have the highest lead-to-close rate (15%) among common lead generation sources. Paid search leads average a 7% rate, while outbound marketing leads (e.g., direct mail, telemarketing) close at a 2% rate.

Paid Content

Paid Content Social Media Social Marketing Statistics

B2B Marketing Zone

11 Reasons Why Outbound Telemarketing Programs Fail

Integrate Social Media Into Your Marketing Mix

Webinars

Trending Sources

Marketing Leads: Quality Vs. Quantity

Webinars

Lead Generation Programs That Work

The Role of B2B Marketing

The Role of B2B Marketing

B2B Marketing Mix: Will Online, Social Tactics Lead?

Be A Hero: Choose Appointment Setting for Your Next Campaign

5 Sales Closing Techniques

7 Tips For Successful Lead Follow-up

The New Marketing Accountability

What Is Marketing Acceleration?

Enjoy A Demand Funnel Cocktail

5 Steps to achieve Lead Generation ROI

B2B Marketing Predictions For 2011

How to Nurture The Great Unknown Leads

How To Align Marketing With Sales

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Stay Connected