2010 Demand Salesforce.com Vendors 
Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.
Customer Experience Matrix
MARCH 8, 2011
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. Yet something really bothered me about yesterday’s announcement.
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Buzz Marketing for Technology
DECEMBER 15, 2009
Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. This is an early indication of the need for more contextually related Social Media data that can provide the type of intelligence that the business demands. I predict you will see Facebook surpass Google by Valentines day 2010.
Buzz Marketing for Technology
DECEMBER 15, 2009
Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. This is an early indication of the need for more contextually related Social Media data that can provide the type of intelligence that the business demands. I predict you will see Facebook surpass Google by Valentines day 2010.
Customer Experience Matrix
DECEMBER 20, 2012
Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Okay, now we can talk about Salesforce.com. Wouldn’t that be nice? We’ll see how they handle it.
Customer Experience Matrix
APRIL 26, 2011
There are plenty of other vendors serving micro-businesses. Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. MakesBridge is another contender.
Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules. Social media.
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