Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Social media channels abound for publishing purposes.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Social media channels abound for publishing purposes.

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

Industrial Marketing Today

JUNE 29, 2010

Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.” We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Online Marketing Institute

NOVEMBER 10, 2010

Yet too often B2B websites are full of goobledygook language such as, “We’re the leaders in providing scalable integrated digital gizmos for industry verticals.” Andrew I would also add lack of storytelling and persuasion, lack of architecturally sound experiences that drive customer engagement, demand and conversions.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Content Marketing Institute

OCTOBER 9, 2018

A decade ago, nobody mentioned vertical content. Today, smartphones are ubiquitous and vertical content is a must-have. One cannot mention vertical content without using the term “mobile” in the same sentence. Why vertical. Americans spend 29% of free time watching #video content vertically, @kpcb #research.

Verticals 108

Verticals Mobile Advertising Mobile Marketing Advertising Agencies 108

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. According to WordPress’s own numbers, websites publish over 70 million new posts each month. Stop publishing mediocre content. Publish meaningful and thoughtful content. Everyone knows they need content. That’s not the problem.

Top of Funnel 263

Top of Funnel Practices Content Marketing Planning 263