Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. The reason for this is that the basic fundamentals of online lead generation prepare you for everything that follows.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Content Standard

MAY 22, 2016

TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 There will always be the latest and greatest product—it’s not a unique value proposition. Content marketers just followed their lead. million in 1949 to $128 million in 1951.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 There will always be the latest and greatest product—it’s not a unique value proposition. Content marketers just followed their lead. million in 1949 to $128 million in 1951.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Metadata

DECEMBER 3, 2020

But if you take a step back, the learnings I have from being a few years at Drift with DG is that most B2B SaaS companies, the marketing is not creating any value. But the marketing team is not creating extra value. But the marketing was creating the value, especially early on. And they create the value there. Absolutely.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

But if you take a step back, the learnings I have from being a few years at Drift with DG is that most B2B SaaS companies, the marketing is not creating any value. But the marketing team is not creating extra value. But the marketing was creating the value, especially early on. And they create the value there. Absolutely.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Marketing Insider Group

JULY 27, 2010

But there is tremendous value in these contacts as they are telling you exactly what you need to know, when you need to know it – if only you will listen. But there is tremendous value in these contacts as they are telling you exactly what you need to know, when you need to know it – if only you will listen.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100