Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior.

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Lake One

MAY 23, 2019

In the book, Godin labeled most strategies at the time as Interruptive Marketing, which took the form of advertisements in magazines or on the radio or television, unanticipated telemarketing calls, or annoying internet pop-ups. Broadcast – TV & radio. Digital Marketing. Traditional marketing is still widely used today.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Content Standard

MAY 18, 2017

After the Deepwater Horizon oil spill in 2010, for example, BP build its public messaging and its ad campaigns around learning from mistakes and holding itself accountable. Instead of emphasizing its engineering strategy, it shifted its focus to the way gas and petroleum products are relevant to the everyday lives of consumers.

PR 48

PR Brand Identity Branding Transparency 48

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Hubspot

JANUARY 4, 2013

2) Online Television. Have you ever wanted to watch your favorite shows, but they weren't being broadcast right at that very moment? People are using online television to watch the shows they love online whenever they way. Who wants their favorite show interrupted by a more-than-likely-irrelevant ad, anyway? No problem at all!

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Online Marketing Institute

OCTOBER 29, 2010

Social media’s power to spread a message across the web isn’t as relevant. Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner. The B2B Social Media Marketing Series is supported by IDG Enterprise. What tools will we be using?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40