Convince & Convert

JUNE 7, 2010

RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] Connie Reece Ordering my copy. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 6, 2010

Ordered from most frequent publication to least, let’s assume that your program looks like this: • Twitter (5x/day) • Facebook (2x/day) • Blog (3x/week) • Email (1x/week) Create your own integrated frequency schedule to better understand how your outposts interrelate. All rights reserved.

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Convince & Convert

JUNE 22, 2010

[link] La cultura corporativa es clave en el éxito de una campaña #SMM Jennwheeler2001 I've been fortunate in that my company higher-ups have been all for testing the social media waters, and it has evolved into a very fun and creative full-time gig. The only problem I've encountered is the trepidation associated with personal blogs.

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Convince & Convert

JUNE 11, 2010

Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. While it's not ALWAYS true that good things happen to good people, in this case … it certainly is. is my vote.

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Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

SEPTEMBER 21, 2010

But a more patient kind that doesn’t fit the notion for many people that customers are but a click away if only we ask for the order… Ah, the learning curve. link] Matt Social media isn’t really marketing. link] Matt Social media isn’t really marketing. Social media is the email marketing of our web 2.0

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Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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PR Social Media Paid Content Media 161

Convince & Convert

SEPTEMBER 1, 2010

If you sent 200 pieces of direct mail, and got 6 orders you’d feel great about direct mail. The bottom line is that you need to EXPECT to fail in social media. Which is to say, the hot, new, trendy, “next big thing&# needs early excitement and overpromising in order to attract followers and get established.

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Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 22, 2010

My guess is that we'll find a way to measure the value of social media that will look a bit like a more sophisticated version of Customer Lifetime Value…it won't be perfect…but, we will likely develop it anyway. And, in my experience, anything that can't be quantified is considered less valuable by default.

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Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

JULY 8, 2010

They must be explicitly invited into your home in order to enter. March 2009. October 2009. And now, people are getting multiple email accounts (free via gmail and yahoo) in order to better manage their traffic. Vampires have class. So too with email. Robert Scoble argued that email faced deletion at the hands of Web 2.0

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RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 21, 2010

I completely agree that national companies need to establish a local voice in order to stay relevant. I'm working on a project right now where we're working with a distribution center that represents about 150 individual local dealerships. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Social Media Media Paid Content Work Management 157

Convince & Convert

AUGUST 3, 2010

They built a platform that made people want to come and share, and they now are able to sell advertising and entice companies to spend lots of time building a presence on Facebook in order to be accessible to those hundreds of millions of users. being more widgetized. All rights reserved.

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Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

They built a platform that made people want to come and share, and they now are able to sell advertising and entice companies to spend lots of time building a presence on Facebook in order to be accessible to those hundreds of millions of users. being more widgetized. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

Wonder if they’re planning to offer goodies like “checkin&# points toward lattes, etc? If I were Starbucks, I would get creative with the platform in all sorts of ways… imagine sitting at your table and ordering your drink/food from your laptop, and having it delivered? All rights reserved.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

SEPTEMBER 20, 2010

Companies should go into the RFP process looking for a partner, not an order-taker. There’s a difference between a client seeking an agency-partner and someone looking for a “vendor.&# Then, I bet they’d be more appreciative of qualities like judgment and critical thinking. I completely agree. All rights reserved.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Online Marketing Institute

OCTOBER 31, 2010

Im a frequent social media conference speaker , and co-author of the forthcoming new book The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Pre-order The NOW Revolution Social media and technology have changed business forever.

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Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

And socia media also gives us power over brands in ways we’ve never enjoyed. Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Because we are working faster, longer, and more intensely, and the time for friends and family falls by the wayside.

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Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JUNE 23, 2010

If you can control the constraints of a system, you can influence the order within that system. You do indeed need order, a clear path(s) to contribution, but the self selection of the individual is ESSENTIAL. They must choose what they care to work on, submit, iterate on and not be forced because the outputs will likely suffer dearly.

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Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 27, 2010

We have a new item, similar to the fig newton, but filled with strawberry. I highly recommend them. We have our mixed nuts and cranberries, which I am warming for you as a congratulations for your orderly and on-time boarding. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins. It only takes one penis patch order out of every billion emails to make the numbers add up. Some very cool insights !)

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Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 20, 2010

However I don't agree that every company will have some level of social media in the next 24 months. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Most people REALLY miss this point since they want to sell more but are already strapped for time.

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Social Media Media Webinar Metrics Marketing & Strategy 160

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. As David Meerman Scott acknowledged in his session Tuesday, “What does social media even mean?&# This level of vagary is useless. link] jaybaer LOL.

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