Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

accelerate agency

JULY 13, 2021

Services such as Amazon S3 launched in 2006, and 2008’s Google App Engine opened the door to PaaS (Platform as a Service) and to the idea of changing the relationship between developers/software companies and consumers. . You can separate SaaS applications into two broad categories: B2B (Business to Business) and B2C (Business to Consumer).

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. I believe this idea is mutually-exclusive from what you're offered here? What do you think?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. White Papers.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. With this scoresheet, I would look at any score at 5 or above as a serious indication of Mass Influencer status. Let’s also assume that you have a Facebook fan page. Good stuff. Good stuff.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). To be entertained? I think not. How did I know that?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40