Onalytica B2B

APRIL 20, 2017

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHY SHOULD I BE DOING IT?

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Navigate the Channel

JANUARY 2, 2024

They may rely on traditional forms of information and recommendations, such as word of mouth. They don’t conflate WOM with a stranger’s review online. Show transparency Demonstrating transparency in responses to older reviews can go a long way in building trust. How can businesses address the aging review dilemma?

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

EveryoneSocial

OCTOBER 20, 2020

But just keep in mind that earned media (press, word-of-mouth, peer-to-peer referrals) drives 4x the brand lift as paid media. There are so many stats on why word-of-mouth and peer-to-peer advocacy outperforms official brand channels and ads, but consider the importance of “WOM” (word of mouth) for hiring, marketing, sales, and retail!

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Tony Zambito

APRIL 12, 2011

  Social buyer personas today expect transparency.  Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another.  Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another.    Related articles.

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147