Onalytica B2B

APRIL 20, 2017

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHY SHOULD I BE DOING IT?

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Navigate the Channel

JANUARY 2, 2024

But users are more discerning than they used to be. They may rely on traditional forms of information and recommendations, such as word of mouth. They don’t conflate WOM with a stranger’s review online. Show transparency Demonstrating transparency in responses to older reviews can go a long way in building trust.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

EveryoneSocial

OCTOBER 20, 2020

Another way to say this is: social media is growing up and its future is employee advocacy, in which user engagement is reliably professional, respectful, and mutually beneficial. But just keep in mind that earned media (press, word-of-mouth, peer-to-peer referrals) drives 4x the brand lift as paid media. McKinsey ).

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. We have been saying many of these things for the past year.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149