Onalytica B2B

APRIL 20, 2017

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHY SHOULD I BE DOING IT?

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Navigate the Channel

JANUARY 2, 2024

They don’t conflate WOM with a stranger’s review online. Show transparency Demonstrating transparency in responses to older reviews can go a long way in building trust. This demonstrates a commitment to customer satisfaction and company transparency. How can businesses address the aging review dilemma?

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Tony Zambito

APRIL 12, 2011

  Social buyer personas today expect transparency.  Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another.  .  Setting up avenues for B2B buyers to place reviews of your product or service can be powerful – and yes – frightening.    Related articles.

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

EveryoneSocial

OCTOBER 20, 2020

There are so many stats on why word-of-mouth and peer-to-peer advocacy outperforms official brand channels and ads, but consider the importance of “WOM” (word of mouth) for hiring, marketing, sales, and retail! Congrats, sorry to be a buzzkill but: chances are your success is anomalous and probably short lived.

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Convince & Convert

SEPTEMBER 20, 2010

One good New Years Resolution is to join other bloggers and take a step towards transparency from the companies who profit from your blog writing by NOT writing April 15, 2010. Google, Lijit, and other’s profiting from publishers plan on there being no power among independent, freethinking writers. 'They

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149