Onalytica B2B

APRIL 20, 2017

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHY SHOULD I BE DOING IT?

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Navigate the Channel

JANUARY 2, 2024

But users are more discerning than they used to be. They don’t conflate WOM with a stranger’s review online. Those who prefer to gather information in a more controlled and systematic manner, such as through expert opinions or official websites, might be less inclined to rely on user-generated content.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

EveryoneSocial

OCTOBER 20, 2020

Another way to say this is: social media is growing up and its future is employee advocacy, in which user engagement is reliably professional, respectful, and mutually beneficial. More and more, the imperative is: authenticity of user generated content. You guessed it: employee advocacy! Employer UGC is the gold standard.

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= However, I am still seeing only anecdotal evidence that social media is good for B2B lead generation. Kipp Bodnar´s last blog.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150