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Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

JANUARY 2, 2024

And while we’re talking consumers and their perception, it would be careless if consumer characteristics and online reviews in general were left unaddressed. The psychographics of people who don’t trust online reviews encompass a diverse range of characteristics and attitudes. They don’t conflate WOM with a stranger’s review online.

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