Industrial Marketing Today

JANUARY 21, 2011

They include application notes, reference designs, evaluation boards, order samples (key to securing design wins that lead to production-volume orders), videos, PowerWise® Design University and technical support. There are several options and content formats if someone needs assistance with a design problem.

Sample 60

Sample Content Sales Qualified Leads Sales Cycle 60

Industrial Marketing Today

NOVEMBER 3, 2011

After sampling your content, your blog readers are more likely to download the complete article/white paper in exchange for their contact information (lead generation). Pull a few key points out of an existing technical article or a white paper and expand on those points in your blog post(s).

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

MARCH 29, 2011

Subsequent content such as online demos, samples, product configurators and webinars should ask for more information (progressive profiling). Technical articles, white papers and case studies would require basic registration information – name, company name and email address.

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

Industrial Marketing Today

AUGUST 20, 2010

See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 20, 2010

They built scale models and chose fabric samples. Fiberglass absorbed sound the best but wouldn’t be safe. Would an aquarium with fish be easier than water-filled panes? Then, the teams developed a plan of action. They realized they’d need to persuade a janitor to care for the plants and fish during vacation.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60