7 Tips to Boost Your Email Nurturing Results Immediately
B2B Lead Generation
APRIL 27, 2017
It’s funny when we put on our marketing and sales hats or walk into our offices how we can talk and write differently. Do you use a sales tone or an empathetic tone? The email on the left was “sales speak.” Read more on How Empathy Will Grow Your Sales and Marketing Pipeline. Often, it’s inside sales, customer service agents or sales people who are talking with potential customers live and/or in person. Tip 4: Use micro-segmenting for better relevancy.