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Zoominfo
JULY 2, 2020
The great thing about automation platforms is that they can be as involved or uninvolved as you’d like. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Invest in training.
Customer Experience Matrix
JUNE 27, 2014
It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce.
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Zoominfo
JULY 2, 2020
The great thing about automation platforms is that they can be as involved or uninvolved as you’d like. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Invest in training.
Oktopost
NOVEMBER 18, 2020
If this doesn’t sound familiar, I promise this will make more sense as we talk more about the importance of having good quality leads when it comes to the sales process and knowing what leads to prioritize. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research.
Adobe Experience Cloud Blog
DECEMBER 18, 2008
The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it.
Anything Goes Marketing
JANUARY 26, 2010
I recommend creating a few personalized sections based on the largest and most important segments that are part of your campaigns. Don’t forget about the other options that are out there and rely on email as your all in one magic bullet.
ANNUITAS
SEPTEMBER 7, 2010
As part of the discussion we talked about the enabling technologies they were utilizing. I’m not just talking about getting someone trained on the functionality of the solution. Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.
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