Why Complete Marketing Automation is a 'Suite' Deal
GreenRope
JANUARY 19, 2017
The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth. Here’s another stat from EmailMonday: “ Marketers familiar with pipeline marketing are 48% more likely to see ROI greater than 1.5x. More than that, GOOD data is invaluable. ROI is pretty great.
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