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A Guide to Marketing Automation

Zoominfo

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. Fliptop scores are loaded into a CRM or marketing automation system where they can be used to prioritize sales efforts and guide campaign segmentation.

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article thumbnail

A Guide to Marketing Automation

Zoominfo

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Consider lead routing, personalized content creation, lead scoring , email segmentation , and more. Now, this is a very broad overview.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM. CRM + Marketing Automation = Personalization. Why, you ask?

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM. CRM + Marketing Automation = Personalization. Why, you ask?

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM. CRM + Marketing Automation = Personalization. Why, you ask?

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM. CRM + Marketing Automation = Personalization. Why, you ask?