SIC - B2B Marketing Zone

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

question urgency vertical

SIC

What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

MAY 13, 2016

Answer the questions: What do we sell? The options—which encompass very different lead definitions—were to focus on: 200,000 contacts (name and title) in the right vertical—but with no email addresses. In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code.

Allocation

Allocation PointClear SIC Ideal Customer Profiles

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

OCTOBER 10, 2010

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. Let's take a closer look at actual implementation of market segmentation. HOW DO I MARKET TO SEGMENTS?

Segmentation

Segmentation Lead Ranking B2B Marketing Lead Scoring

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

B2B Market Segmentation – Part 2: How to Approach Segmentation

Webinars

Stay Connected