Remove persona vendor
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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

Vendors were very big on replicating that in person feel virtually and I think we saw very quickly, it wasn’t the same. We bring a Keyfactor SME, of course, and our executives so it’s more peer to peer, but no presentations, no product pitches. Dana : Sure. We started sampling different… These virtual conferences.

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Fresh Content Marketing Strategies That Turn Traffic into ROI

Directive Agency

There are other channels where you can publish content, but these areas are where the majority of your targeted customers and buyer personas will be. Establish yourself as a subject matter expert (SME)? Create Buyer Personas. Here is an example of an aligned buyer persona in the construction industry. Set Specific Goals.

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7 Signs You Might Need Content Marketing Help

Content Standard

Target content to specific buyer personas and stages of the customer journey. Create consistent messaging across different pieces of content targeted to the same personas and pain points. Whether you need plug-and-play content creation or holistic support for a program, vendors, partners and freelancers are ready and waiting to help.

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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks. Tap into outside SMEs to fuel even more SEO gains.

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Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. Question #3: Sales Cycle Fit?

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