Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Zoominfo

MARCH 2, 2021

When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. Bills need to get paid, and customers have to have their goods and services. All it takes is a tap or swipe on a touchscreen. The B2B Mobile Payments Landscape.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

Single Grain

APRIL 10, 2020

After noticing that a number of brands have been doing their part to assist in whatever way they can, we wanted to further help this act of compassion by publishing an alphabetical list of the tech and marketing companies that are giving away free software, courses, tools, services, ad credits and grants during the COVID-19 outbreak.

Enterprise Management 128

Enterprise Management Work Management Paid Search Agency Marketing Management 128

Zoominfo

MARCH 2, 2021

The B2B Mobile Payments Landscape When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. Bills need to get paid, and customers have to have their goods and services. All it takes is a tap or swipe on a touchscreen.

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100

Convince & Convert

JANUARY 21, 2014

It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Let’s take a look. Sales and Facebook, Only the Interactions Matter.

Social Media 167

Social Media Studies Media Case Studies 167

Directive Agency

JULY 22, 2019

Blake Emal: Welcome to the Yours in Marketing podcast. As somebody that, I follow a lot of different thought leaders on social media. My career story: born and raised New Yorker, 15 years working in advertising and marketing. On this episode, I speak with power connector and founder at NHP Talent Group Adam Posner.

Paid Content 40

Paid Content Paid Search Agency POS Work Management 40

Single Grain

FEBRUARY 18, 2022

An airdrop is a crypto marketing strategy that works like a giveaway, but with a few differences. It's a tactic that rewards users who meet certain conditions, such as following their media channels, buying their token or joining a limited waitlist. Dive Deeper: Blockchain Explained: The Ultimate Peer-to-Peer Network.

Peer-to-peer 89

Peer-to-peer Digital Asset Management Cross-Selling Lock-In 89