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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

His research focuses on the impact of branding on behavior and lifestyle, and the drivers of purchases beyond product functionality. Marketers now face a landscape where consumers expect more than just products; they seek immersive experiences and active participation in the brand narrative and development process.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

Recap of Social Media Day San Diego: Our thoughts and Reactions. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. B2B and B2C have something in common: they are both P2P. By Tatiana Ceresa. Short Form Video with Zach King.