The Forward Observer

DECEMBER 15, 2023

Duncan Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella (Marketing Book Podcast interview) Lenny Ratchitsky (website) Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies by Christina Inge (Marketing Book Podcast interview) Never (..)

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

NOVEMBER 17, 2023

The author also offers: Concrete advice on perspective-taking and strategies for avoiding being triggered by people with different beliefs A thirteen-week Negativity Fast, in which you’ll eliminate sources of negativity for 90 days and introduce positivity into your mental diet Discussions of the necessity for optimism in a difficult world An inspiring (..)

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

The Forward Observer

NOVEMBER 10, 2023

Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130