Content’s Role in an Account-Based Marketing World
MARCH 24, 2016
For example, targeting “Marketo multi-touch attribution” which was the keyword target in a recent post , over other keywords that may have had higher volumes. In the same vein of being more specific, taking a persona focus for successful account-based marketing is almost a given, and that’s come to content as well. Over the last six months, we’ve been making major transformations within our marketing team.