Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes? Data hygiene is more than just cleaning and organizing your customer data.

Cost per Acquisition 113

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 113

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. How do Apple’s changes affect campaign tracking and attribution? What changes did Apple make to link tracking?

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

LeadsRX

OCTOBER 14, 2021

In this episode of the LeadsRx Attribution Marketing Channel, we tackle the effects the Apple iOS 15 update is having on email marketing. The update that is causing a lot of grief for marketers is in Apple’s Mail Privacy Protection setting.

Multi-Touch Attribution 78

Multi-Touch Attribution Privacy Protection Email Marketing Multi-Channel 78

Convert

MARCH 21, 2023

When users click with their mouse or tap on a touch screen device, it adds one value to that point on your page. Session Recordings and Privacy A session recording or session replay lets you watch a video of your web visitor navigating your website and interacting with elements on your pages. Only capture what you need and will use.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech

SEPTEMBER 30, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Stronger privacy Governance, Risk and Compliance (GRC). Enhanced cross-channel attribution and campaign tracking.

Multi-Touch Attribution 72

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 72