North Star goals for category leaders: Customer lifetime value model
Martech
FEBRUARY 2, 2023
This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. You’d be hard-pressed to find a successful organization that doesn’t value a long-term customer.
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