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A Look Back at How COVID-19 Impacted Businesses in Q2

Hubspot

To explore the accompanying dataset on your own, you can find our interactive microsite here. But response rates have been dismal. But, unlike marketing, their response rates fell significantly during the week of March 16, and have hovered at 25-30% below the benchmark ever since. Now it's closer to 1:2.

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How COVID-19 Has Impacted Business: A 6-Month Retrospective

Hubspot

To explore the accompanying dataset on your own, you can find our interactive microsite here. Response rates are also performing well, remaining at 10-20% above the benchmark since April. On the sales side, email activity has also increased, but response rates have been on the opposite trajectory. Sales Emails.

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

A recent Aberdeen Research report has proven that this technique can dramatically boost response rates. In countless examples it has led to increased response rates and reduced the time needed to execute campaigns by eliminating redundant steps when targeting multiple segments.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Testing An effective split-testing strategy lets you learn what works, maximize response rates, and can raise your conversions by 48% or more (MarketingSherpa). as well as landing pages, forms, and so on.

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

Lemlist allows you to send images and videos within the emails that are personalized which is great for engagement and response rate. I do a lot of cold emailing to get clients and have found including a short custom voice recording in cold emails increases the response rate by over 10x (not kidding).

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool. Heather Flash. CLEARLINK | Marketing Director. . .