Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. But response rates have been dismal. But, unlike marketing, their response rates fell significantly during the week of March 16, and have hovered at 25-30% below the benchmark ever since. Call Prospecting.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? Adding someone’s “first name” to an email is the least that you can do these days. For example, some sports teams can experiment having communications personalized from their players.

Tactics 100

Tactics Automation Personalization Planning 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Custom = The solution can at least partly support this capability with custom work. Many CRM systems have a module for marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. I love their integration with Intercom, so leads can self-serve demos on their own. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122