Why Social Media Really Matters

Customer Experience Matrix

Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. As each new medium has emerged over years, some portion of advertising dollars has shifted from the preexisting media. Broadcast is the most passive medium; essentially, it’s yelling at people who may or may not be interested in the message.

It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett


That means we’re going to have to guard this relationship and channel better than we have with other mediums. But if you really want to look at what’s going to be the most disruptive force for marketers, it’s still how we’ve moved from broadcast to narrowcast to segments, and more specifically, to segments of one. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference.


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SMS Marketing Trumps Social Media Marketing [Infographic]

Cody Ward

They separate the two into what they call Narrowcast and Broadcast. Narrowcasting is the sharing of information directly to it’s intended recipient, thereby breaking through all of the clutter. That’s a remarkable percentage and clearly demonstrates how much this medium is valued. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitter

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Do I Need A Video? 5 Questions To Ask For Your Next Campaign


Much like any medium, it is possible to have too much of a good thing. This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable. 82% of B2B marketers reported success with video marketing initiatives. What’s not to love?

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

To stay ahead, brands must present a seamless, consistent voice and message across all available mediums, including physical storefronts, social media channels, online, in catalogs and anywhere else you can imagine. UPDATED FOR 2020!

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.