Why Social Media Really Matters
Customer Experience Matrix
SEPTEMBER 9, 2009
Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. As each new medium has emerged over years, some portion of advertising dollars has shifted from the preexisting media. Broadcast is the most passive medium; essentially, it’s yelling at people who may or may not be interested in the message.