Marketing Insider Group

JANUARY 21, 2020

If your goal is to increase lead generation from content, then you’ll be planning a lot of gated content, so you’ll need to budget for a landing page creator platform and ad spend for channels like social media. While it’s free to have a profile on social media, to optimize this channel requires some investment.

Budget Programs 278

Budget Programs Paid Search Agency Content Marketing Planning 278

Marketing Craftmanship

MARCH 8, 2018

Clint Arthur may represent the extreme end of PR hucksterism, but for decades many well-known public relations firms have sold other types of false or inflated credibility that relies on the implied third-party endorsement of respected media sources and organizations. (In

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Bluetext

APRIL 14, 2023

So much of Bluetext’s PR and marketing work with government contractors and IT providers involves a keen understanding of how government buyers evaluate, procure and deploy technologies and services – and the messages that resonate most with them. Early proof-of-concept stories and media interest trigger significant publicity.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Hinge Marketing

OCTOBER 1, 2015

Your marketing strategy has to cover a lot of territory—messaging, lead generation, content development, PR, social media, events, campaigns, and more. Creates an Opportunity for Positive PR. Showcases Your Subject Matter Experts (SMEs) and Thought Leadership. Social media. White papers.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

Bluetext

JULY 28, 2023

Modern PR strategy has evolved significantly over the years to adapt to the dynamic digital landscape. Bluetext has successfully employed these six strategies for our clientele that you should consider incorporating into your PR approach or, at the very least, ask your Agency why they aren’t doing the same.

Paid Search Agency 26

Paid Search Agency SME Thought Leadership Companies 26

Webbiquity

JULY 12, 2010

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development. Yet developing such a strategy can be challenging; where does one start?

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Directive Agency

JULY 26, 2016

Are you a national that needs digital PR and authority building? What to look for: – Thought leadership: Read their blogs and their community interaction to see if they are ahead of the curve. I help thought leaders create amazing content. I’m passionate about search, social media, and Schema Markup!

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76