article thumbnail

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNsettling Stratten has a knack for gaps. A tall order, to be certain.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Social media doesn’t create negativity, it uncovers it. (I

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands

Hubspot

Having a designated hashtag for the show encourages viewers to interact with ABC and other fans of the show on social media. Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. But what about when a campaign isn’t executed well? It was fun and playful.

Twitter 28
article thumbnail

Mastering B2B Social Media Content: How to Capture Attention and Stay Top of Mind

Learn from the Pros

That’s sad because social media should be a vital part of your B2B marketing strategy since it’s one of the best ways for B2B marketers to connect with their target audience. 84% of B2B buyers now use social media platforms in their purchasing journey. 84% of B2B buyers now use social media platforms in their purchasing journey.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? County, region, state or city?

article thumbnail

A 10 Step Guide To Creating A Social Media Marketing Plan

Webbiquity

When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way. They run social media campaigns haphazardly, without any solid plan or strategy. What’s in this post: 1.

Planning 242
article thumbnail

Is Social Media Too Big For Its Britches?

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?