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The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle.

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Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services

Adobe Experience Cloud Blog

As a Solutions Consultant here at Marketo, I speak to financial services companies on a regular basis. Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers. Author: Fab Capodicasa Every business is different.

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If You’ve Got It, Use It (Data, That Is)

Adobe Experience Cloud Blog

Today, I’d like to share a story about how another company, Fandango, is taking data – and personalization – to an entirely new, multi-channel level. Sure, I’d have to opt-in to this first, but there is a much better chance I’d see it! It’s huge (no pun intended). It’s everywhere ( even on our blog ). Easy and effective.

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29 Best Email Automation Tools to Transform Your Business

Optinmonster

That makes it flexible enough to build campaigns for all of your favorite marketing channels. This is typically achieved using specialized email marketing automation software or tools that allow businesses or individuals to design, schedule, and send out automated email sequences to their subscribers or customers. Let’s jump right in!

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024.

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How Mobile Marketing + Email Pack a Punch for Marketers

Adobe Experience Cloud Blog

They’re more likely to immediately engage with an offer presented via mobile than any other channel simply because their phones have become an extension of themselves. Another benefit of SMS messaging is that for customers who don’t use a mobile wallet, you can send them the same offers. How Brands are Using It.

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Why Marketers on Facebook Messenger Will Rule the Engagement Economy

Adobe Experience Cloud Blog

They’re chasing consumers—who own 132% more devices and access 389% more apps than they did five years ago—across all channels, and consumers sense the desperation. Marketers need to explore focusing their energies on channels that maximize engagement, like Facebook Messenger. But we have one more leap to make: talking like people.

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