our-team 
The Point
MAY 14, 2013
In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% No-one uses “free” in subject lines any more, do they?
The Mx Group
JUNE 8, 2017
At the end of the day, Marketing and Sales are more alike than they are different. In my conversations with clients and marketers, I’m hearing that aligning sales and marketing is a real goal and that progress is being made. Sales and Marketing: State of the State. Content Marketing Institute ). Marketing Profs ).
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SnapApp
JUNE 11, 2019
The halfway point of 2019 has come and gone, and for us marketers, now is a good time to reflect on the priorities we set back in January. We review our KPIs, look at our budgets, and measure our progress towards our goals. The Connection Between Sales and Marketing. Three Tips for Better Alignment.
SugarCRM
FEBRUARY 11, 2016
The relationship between sales and marketing can best be described as symbiotic. However, there is a lot to be gained from sales and marketing alignment. B2B companies’ inability to align sales and marketing teams around the right processes and technologies costs 10% or more of revenue per year (according to IDC ).
Oktopost
DECEMBER 13, 2020
It’s no secret that VP Sales is responsible for: Leading their sales team to meet and exceed sales goals. However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process.
Mereo
NOVEMBER 14, 2019
Sales and marketing alignment remains a pervasive issue derailing selling organizations. According to HubSpot research , one in four companies indicate their sales and marketing teams are either “misaligned” or “rarely aligned.” Sales and Marketing Intersections. When Sales and Marketing Are Playing on Different Sides.
Contently
DECEMBER 12, 2016
There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Conversation marketing. In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) But account-based marketing—ABM for short—seems like one buzzword that’s here to stay.
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