Marketing Budget Marketing Mix Marketing Report Multi-Touch Attribution 
ScanmarQED
JANUARY 10, 2024
In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation.
ScanmarQED
JANUARY 22, 2024
The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).
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ScanmarQED
FEBRUARY 27, 2024
The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. These models use statistical algorithms to analyze patterns and correlations in available data to attribute conversions accurately.
LeanData
JULY 13, 2020
Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.
B2B Marketing Analytics
AUGUST 2, 2020
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. This is where.
PathFactory
SEPTEMBER 15, 2021
Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content.
B2B Marketing Analytics
OCTOBER 20, 2019
Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. Having access to these marketing analytics capabilities to access performance data in real-time has been game-changing for our customers especially when it comes to annual planning.
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