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Marketer of The Month Podcast- EPISODE 087: Pushing the Limits of Growth With a Consistent Brand Image

Outgrow

Doing more with less : marketing budgets in the downturn. Helping prospects understand the value in partnering with your product. So oftentimes, we’re helping companies penetrate new markets, introduce new products, focusing on new geographies. Prioritizing building an aligned brand to drive growth.

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Leave No Trace - unless you're an advertiser

ScanmarQED

When it comes to “reduce, reuse recycle”, we often aim this saying at physical products. Reduce the number of consumables we use, reuse useful parts of old products and recycle things into new materials or even novel uses for whole items. These research pieces alone highlight a very substantial amount of wastage of advertising budgets.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

Modern notions of the “single source of truth” concept originated in the information system design world. When you reach out for support, you may find that the agent doesn’t have information on the latest product you’ve purchased or that your contact information was updated by one unit but not by another. White Papers.

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We’re All Re-planning our B2B Marketing Budgets Now

Full Circle Insights

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

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How Marketing Reached Trusted Advisor Status at Pitney Bowes

Allocadia

“Allocadia is the single system of truth for our marketing investments. It empowers us to make data-driven decisions and gain insights that determine if we are succeeding and where best to reallocate funds.” – Anna Alexander, Manager of Marketing Budget Systems, Pitney Bowes.

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How Display Advertising Benefits B2B Businesses

Valasys

Sponsorships: These ads include a logo or addition of a brand to the design of a website. Marketers need to be very careful in setting & targeting options being utilized in the display advertisements. Marketers spend a lot of time thinking about their buyers — who they are, what they need, and how to reach them.

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Digital Source Tracker from Full Circle Insights Wins Product of the Year

Full Circle Insights

SAN MATEO, Calif —July 26, 2021 —Today, the Business Intelligence Group named the Digital Source Tracker from Full Circle Insights Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. White Papers. Full Circle Method for Digital Marketing Overview. Case Studies.