Marketing Automation Marketing Management Software Work Management 
Martech
DECEMBER 19, 2023
Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)
Martech
JULY 22, 2021
When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Act-On
NOVEMBER 15, 2023
Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results.
Optinmonster
JUNE 5, 2023
What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. What is Marketing Automation Software? Be really specific, as this will help you identify the automation features you need.
TrustRadius Marketing
OCTOBER 23, 2022
It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Companies often forget about team input, review sentiment, and research the vendor’s reputation. One of the most common errors buyers make is not reading the terms of service (TOS) before buying.
Zoominfo
SEPTEMBER 7, 2022
You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. As you evaluate solutions, ask yourself these framing questions: What Results are You Expecting? Take Spectrum as an example.
Oktopost
APRIL 22, 2019
It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.
Expert insights. Personalized for you.
77 
Let's personalize your content