Martech

FEBRUARY 2, 2023

This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.

Lead Ranking 130

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 130

B2B Digital Marketer

JUNE 6, 2024

They explore the challenges marketers face in justifying their budgets , the importance of strategic alignment, and practical ways to demonstrate marketing’s value to the C-Suite and board members. In this episode, you’ll learn: How to justify marketing budgets and demonstrate value.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Martech

JANUARY 30, 2024

How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Sentry provides SaaS error and performance monitoring to developers.

Paid Search Agency 121

Paid Search Agency Marketing Attribution Top of Funnel Companies 121

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Dreamdata is a B2B go-to-market platform. ” Among those many touches is the intent data sourced from software review site G2. .” Fragmented data on the customer journey.

Ideal Customer Profiles 105

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 105

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. B2B marketing is moving towards a cookieless future, making first-party data crucial.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Adobe Experience Cloud Blog

JUNE 21, 2016

Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? So what’s a data-driven marketer to do? When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 2 evenings of networking receptions with over 1,000 of your peers.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58