Marketing Analytics Tools, Multivariate analysis, Opt-in and Resources

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

SEPTEMBER 26, 2022

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

Marketing Analytics Tools

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

MARCH 4, 2024

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing?

Multivariate analysis

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

APRIL 6, 2020

So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools. A/B and multivariate testing tools. Social media analytics tools. SEO analytics tools.

Marketing Analytics Tools

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Cracking the Code: Turning Intent Data into Go-to-Market Success

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

MARCH 10, 2022

Google Optimize homepage ( source ). Optimize is Google’s free web experimentation and optimization tool. Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). Both are part of the Google Marketing Platform. Best Google Optimize Features.

Marketing Analytics Tools

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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. However, this can be a sub-optimal use of resources as the population in its entirety is impossible to capture.

Statistics

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Most Popular Multivariate Testing Tools in 2021

Convert

SEPTEMBER 8, 2021

That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing? For example, we could have a heap of headline ideas and are not sure which will work.

Multivariate analysis

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Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

Convert

AUGUST 18, 2021

Maybe it’s your first tool or maybe you’re in the market for a new one, but the key point is this: You’re looking to get a tool that will serve your needs NOW, while also being able to grow with your needs and experimentation goals as they change over time so you won’t need to upgrade for a while after this. So let’s dive in….

Privacy

Privacy A/B testing Pricing Price

Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Even the priorities of the parent company have also changed.

Optimization

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11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

Convert

SEPTEMBER 22, 2021

That’s where conversion rate optimization comes in. By A/B testing elements of your Shopify site so that they convert better, you can make every visitor far more valuable. It’s not about more traffic, it’s about being better with the traffic you get! But how do you get started with A/B testing and which platform integrates well with Shopify?

A/B testing

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Even the priorities of the parent company have also changed.

Optimization

Optimization Paid Content Google Enterprise Management

How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! You can even take these principles and apply them to your content marketing.) A/B Testing?

Paid Content

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Top 24 A/B Testing Tools for 2024

Convert

MARCH 13, 2024

In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. AI roadmap: AB Tasty uses AI to automate parts of the optimization workflow and help with personalization and analytics. It also integrates with various analytics tools. G2 rating: 4.5/5 G2 rating: 4.5/5

Budget Programs

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

Marketing Attribution

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. So you’ve heard about A/B testing through the grapevine. Or the growth agency you’re in talks with wants to run A/B tests. Growing a business isn’t easy. You know that. What Is E-commerce A/B Testing? But the price?

Marketing Attribution

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking

How to Work with A/B Testing Tools for Optimization Success? Top 6 Factors Explained

Convert

AUGUST 25, 2021

So, the attitude towards the data analysis that informs your hypothesis should be that of business growth. Investing in the right A/B testing tool for your business is only the first step. The real magic lies in your processes and strategy. But what processes and strategies position your optimization program for the best possible results?

Work Management

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B2B Marketing Zone

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

What Is Split Testing? Best Split Testing Tools and Strategies

Webinars

Trending Sources

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Webinars

Best Google Optimize Alternatives When It’s Time to Make a Change

A/B Testing Statistics: Why Statistics Matter in Experimentation

Most Popular Multivariate Testing Tools in 2021

Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

How to Do A/B Testing in Marketing (A Comic Strip Guide)

Top 24 A/B Testing Tools for 2024

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

How to Work with A/B Testing Tools for Optimization Success? Top 6 Factors Explained

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