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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

Planning your expenses should come early in the process. If you don’t have the resources in-house to create your content, you’ll need to outsource to a content marketing agency. Look at the results each agency has achieved, as well as what industries they specialize in. Estimate Your Costs. Here, we use DivvyHQ.

ROI 363
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How Startups Should Plan Their First Major Content Marketing Program

Marketing Insider Group

In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. While 84% of businesses claim to have a content marketing strategy in place, only 11% believe they have an excellent one. Source: Semrush.

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The Key Challenges in Enterprise Content Marketing

Marketing Insider Group

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

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What Is B2B Marketing?

Marketing Insider Group

What Is B2B Marketing? B2B marketing is used by companies trying to sell products and services to other companies. Some of the most common B2B companies include: Marketing Agencies. As more and more companies take their business online, digital marketing is key to generating revenue. Software Companies.

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How Much Should a Blog Post Cost?

Marketing Insider Group

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. A full-service content marketing agency can.

Cost 307
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The Strategic Guide to Enterprise Content Marketing (with Examples)

Marketing Insider Group

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.