PathFactory

JUNE 16, 2023

Industry: Complex B2B buying cycles demand in-depth, expert-level content, which can be challenging to deliver if you’re marketing products or services across multiple industries at once. At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs.

Lead Nurturing 59

Lead Nurturing Marketing Qualified Leads Lead Ranking B2B Marketing 59

PathFactory

APRIL 20, 2021

A year later, in-person events are still off the table, which means that marketing goals will be made or missed in 2021 on digital strategy alone. We’ll also share some recent adjustments we’ve made on our own marketing team to adapt to growing expectations around B2B content. MOFU content for MQL-SQL. Let’s get started.

B2B Marketing 105

B2B Marketing Ad Building Marketing Qualified Leads Lead Ranking 105

Ledger Bennett

FEBRUARY 23, 2021

Why is revenue marketing so important? The definition of revenue marketing , is the process of developing repeatable prospecting programs in order to increase the rate of customer acquisition and improve sales. Here are our top 5 tips to help you win the revenue marketing era: 1.

Lead Ranking 69

Lead Ranking Top of Funnel Marketing Management SQO 69

Ledger Bennett

NOVEMBER 17, 2021

As B2B revenue leaders, we must first acknowledge our prospective buyers own their journey to a larger extent than ever, and success demands we shed the silos of sales, marketing, and customer service teams built to meet buyer needs from a bygone era. Removing Friction from the Customer Journey. Enable Concurrent Customer Engagement.

Lead Ranking 52

Lead Ranking Ideal Customer Profiles SQO Ad Building 52

Bluetext

MAY 8, 2023

Whether you’re just getting to grips with your first internship in a marketing department or you’re a 30-year marketing industry guru, we can all agree that acronyms are well and truly ingrained in the industry and used daily. GTM (Go-to-Market) Your overall plan for getting your product or service out there and seen.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26

Ledger Bennett

DECEMBER 28, 2020

Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more specifically, marketing revenue accountability. Go Beyond Sales & Marketing Alignment. More than a Mindset. Need stats? Go All-In on Digital Revenue Teams.

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52

PathFactory

SEPTEMBER 12, 2018

In my view, Forrester’s The Birth Of The B2B Consumer report aims to help marketers close this gap. Unpacking the report more closely reveals five ways B2B marketers can rise up to meet the expectations of the new B2B buyer. Marketers, time to put your B2C pants on. Marketers, time to put your B2C pants on.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

PathFactory

SEPTEMBER 27, 2018

Forcing buyers through slow, frustrating content experiences is bad enough, but the other side of that coin is that B2B marketers aren’t even collecting the right data from those interactions or using it the right way in order to improve and power faster, smarter, more personalized experiences for their buyers. A marketing stalemate.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking B2B 40