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4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

For example, a Pew Research Center survey of adults in the United States revealed that 81% of us think we have little to no control over companies collecting our data; nearly 60% said we have little to no understanding of how our data is being used, and more than 70% think nearly everything we do online is being tracked by advertisers or vendors.

Privacy 95
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Revenue Streams and the Publishers who Love Them

Anyword

We’ve also rounded up some of our favorite content on the topic as extra reading — all of it has been informed by our work with hundreds of leading publishers over the years. You have to own your audience for any long term planning of your revenue streams. Content is a storyteller’s most valuable asset.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

It’s in our DNA. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Back then, they were “luminous mosaics of red and blue squares” to help securities traders make buying decisions — because our brains pick colors better than numbers. Ever wish you could read minds and understand what users really think about your website or app? This article was months in the making. It’s called color temperature.

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SPA A/B Testing: A Starter Guide to Single Page Applications & The 10 Best SPA A/B Testing Tools to Use

Convert

The main difference between an SPA and an MPA is the SPA has just one single page of HTML code for the entire site which only needs to load a single time, hence the term ‘single page’. Single page applications: What are they, how do they work, and, more importantly, how do we run A/B tests on them? Slow Initial Page Load.