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How POS Systems Can Enhance Your Small Business’s Marketing

Marketing Insider Group

Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might first seem.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

For some, that might mean entering new markets. Professional consultants have the necessary training and experience in creating data hygiene procedures, cleaning, organizing, and analyzing data into valuable reports, as well as developing and implementing a data marketing strategy. Luckily, there are modern, tech-driven solutions.

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The new blueprint for customer experience: Always on, always listening

Martech

To earn loyalty amid endless options, brands must deliver value through relevance and anticipation in the moment. CX today requires looking beyond the funnel For years, we’ve used linear models to map the customer journey, assuming a predictable path from discovery to loyalty. Needs and expectations shift by the minute.

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18 Customer Loyalty Program Software Options For Your Business

Referral Rock

This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Customer Loyalty Program Ideas and Best Practices.

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How Beef ‘O’ Brady’s streamlines customer experience

Martech

By managing these many moving parts within a single platform (or technically, two connected platforms for ordering and loyalty), the customer data also comes together. This included loyalty and menu — and when I say menu, that means the menus you see on beefobradys.com, but also on the mobile app and across our third-party partners.”

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Shopify Winter ‘24 Updates—You As A Merchant Shouldn’t Miss

Huptech Web

The Winter ’24 Edition covers upgrades in four key areas; Conversion Channels Marketing Operations These improvements are designed to enhance the success of merchants on Shopify. These additions unlock features like upsells, loyalty programs, post-purchase surveys, conversion tracking, and custom content. platform uptime.

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Top 5 Retail Lead Management Tools for 2020

Martech Advisor

Lead management allows retail businesses to run lead generation and nurturing activities across various marketing channels. You can even use these applications to engage with your customers after their purchase to identify upselling or cross-selling opportunities, provide after-sales support, and run customer loyalty campaigns.