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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 I know, “personal branding” isn’t the same as brand branding — so you might argue that this isn’t really marketing so much as simply modern career management. It represents 19.4%

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The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

“ Even if social only contributes to the upper funnel, via tools like multi-channel funnels that we have in Analytics , you can still show how that actually attributed to a conversion a little bit later down. The deal will also lock in ad rates and inventory access for Omnicom agencies. ” Tie these numbers to outcomes.

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18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. making it a critical component in an overall web visibility strategy. And how exactly does Google+ impact search results?

Google 100
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Ple - LTCWiki

Buzz Marketing for Technology

2 What is a Personal Learning Environment? 4 Elements of a Personal Learning Environment. Personal Learning Environments (PLEs) refer to the aggregation of single-functionality tools which enable learners greater control over their own learning experience. edit ] What is a Personal Learning Environment? 1 Overview.

Wiki 100
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Is Social Conversation a Myth?

Convince & Convert

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. Yet, Mitch doesn’t see it happening in social media. Remember, social media makes big companies seem small again.

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Do you have a handle on your online reputation?

Biznology

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Burping in Church. Song of Myself.