Strategic-IC

FEBRUARY 6, 2023

And that is a powerful tool! Focus less on plugging your product, and more on fixing account pain points. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing. So, focus on how you use intent.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). As Oracle notes , “Just as buyers use social media to learn about you, use the same tools to keep up with them.”.

Social Media 96

Social Media Media B2B Tips 96

Sprout Social

JUNE 27, 2023

I believe professionals working at B2B companies often get in their own way, overcomplicate how they market their product or service and think because they’re B2B, they have to be buttoned up and can only go to market a certain way. Don’t talk to businesses about a product. At the end of the day, we’re people talking to people.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Directive Agency

JULY 15, 2019

On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. Now if you don’t know what Ahrefs is, it is one of the, if not the, best SEO tools out there. We talked about how B2B leaders can leverage SEO tools to grow their businesses. So we talked about the future of SEO.

SEO 40

SEO Paid Content Budget Programs Tools 40

Single Grain

SEPTEMBER 30, 2020

This model takes a more conservative approach to marketing the product than their horizontal counterparts. As with any product, constant use ensures its regular evolution. Lufax , a Shanghai-based financial asset exchange SaaS product that focuses on P2P lending solutions for banks and insurance companies, rose in valuation to $39.4

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Directive Agency

JUNE 18, 2019

Maybe you’re using kind of robotic language and you’re not thinking about the user experience in terms of the messaging as much. Case studies are an effective and powerful tool to help with your sales and also just reinforce your clientele on what you’re capable of doing. Sharing Content on LinkedIn.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Maybe you’re using kind of robotic language and you’re not thinking about the user experience in terms of the messaging as much. Case studies are an effective and powerful tool to help with your sales and also just reinforce your clientele on what you’re capable of doing. Sharing Content on LinkedIn.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40