Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. I hired an agency. Note: I sprinkled in some Google Search ads, too.)

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Martech

DECEMBER 5, 2023

In a lot of companies, budgeting is a hot mess. You can’t lump your costs for huge trade shows like Dreamforce with costs for the agency that helps make beautiful PowerPoint presentations. This bucket includes: The minimum amount of paid media spend needed to justify having a digital marketing team meet the company KPIs.

Marketing Budget Creation 110

Marketing Budget Creation Marketing Budget Planning Allocation 110

EveryoneSocial

AUGUST 12, 2020

When people are looking for products or services in your industry, does your company get mentioned as a potential top solution? And while there are many factors that contribute to how aware people are of your company, one of the biggest outlets are social media platforms. Insights into your company reputation.

Paid Social Agency 69

Paid Social Agency Paid Search Agency Companies Best Practices 69

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Paid plans. Pure social listening needs. $ Smaller agencies. $ Hootsuite pros.

Enterprise Management 98

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 98

Single Grain

MAY 11, 2023

If your brand doesn’t have a website or a branded social media presence, people will find your brand online in other ways. This could be through commentary on social media or review sites, leaving your brand’s reputation in the hands of others. That’s right.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. Social Video Distribution 2.1 LinkedIn 2.4 In general, the more places you share your video, the better. Landing Pages 1.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65