5 Brands with Highly Successful LinkedIn Marketing Strategies
SEPTEMBER 5, 2016
With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies.
Microsoft buys LinkedIn: the largest martech acquisition in history?
JUNE 20, 2016
Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 But it’s not entirely dissimilar either, in spirit or tactic.
Does Social Media Deliver More Traffic Than Email?
FEBRUARY 19, 2012
by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat.
3 Surprising Ways to Succeed in Social Media
FEBRUARY 12, 2015
Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Dave is the author of the 2011 New York Times bestselling book Likeable Social Media. As of February 2015, he has 541,102 LinkedIn followers.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area.
5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
MAY 15, 2015
Ever wonder why your competitors seem to attract and lock in the best prospects? Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. Zero in on a format.
8 Rules For Running Online Display Ads
JULY 26, 2011
by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing. LinkedIn.
Need to Drive Leads? Try These Traditional Tactics Now
B2B Marketing Insider
JUNE 18, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?
How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.”